Official Title –
Genre – Non Fiction
Book Length – 250 pages
Reading Time – 5 hours
Style/ Plot – This is a well researched book on the emerging trends of LGBT tourism and how businesses can leverage their brand to be inclusive. I was truly enlightened about the struggles the LGBT community face especially safety issues when travelling.
Although this book focuses on brand marketing strategies and relationship marketing that are inclusive of the LGBT community, it educates readers about engaging effectively.
In a generation where respect for fundamental human rights is key, the LGBT community is no exception.
There are examples given of companies and governments who initially had no inclusion policies for the LGBT community but over the years have realised the importance of an all inclusive policies.
Policies that protect these rights should not exclude certain demographics because of their sexual orientation, religion, race or any other reason.
Favourite Quote – “LGBT travelers are just like other travelers: they want to be respected and they want a meaningful travel experience. Respect can be as simple as recognizing that two men checking into a hotel room may want to share one bed.”
Rating – 3.5/5