Book 48 of Year 2017 – “Mobile Marketing” by Daniel Rowles

Official Title – Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

Genre – Non fiction

Book Length – 272 pages

Reading Time – 6.5 hours

Style/ Plot – With the “mobile first” strategy many organisations, marketers and digital companies have been adopting, this book offers a good insight to what mobile strategies need to be considered.

Daniel further educates the readers on different terminologies – SEO, QR codes, NFC, augmented reality etc.

Favourite Quote – “Content marketing is often talked about when looking at an overarching web strategy, but it’s also well worth considering when you are thinking about your mobile marketing. Fundamentally, content marketing is about providing useful and engaging content that is suited to the user’s journey.

Recommendation – I particularly enjoyed and learned a lot from the case studies that Daniel provided. These help bring the strategies to life and allow the reader understand the proffered strategies better.

Rating – 4/5

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