Book 20 of Year 2017 – “​​Creativity and Data Marketing” by​​ Becky Wang

Official TitleCreativity and Data Marketing: A Practical Guide to Data Innovation (Marketing Science)

Genre – Non-Fiction

Book Length – ​208 pages

Reading Time – ​6.4 hours

Style/ Plot – ​This is an Research kind of book on how data analytics can help provide marketing strategies to companies.

It is very prescriptive in how companies can find meaningful insights that they can leverage on to provide better tailored services to their customers and see an increase in profits.

Becky gives examples of how companies like Cirque du Soliel and Ben & Jerrys used “big data” to tailor their offerings to customers. I really liked how she takes the reader through the analytic process.

Favourite Quote –​ Data is meaningful, not because of its size and type but because it tells us something about the things marketers have always cared about: our actions”.

Recommendation – ​If you are a CMO, PR or generally own a business that makes use of marketing strategy, this book is a great one for you. It gives information about where you can find resources and tools to leverage your company’s marketing strategy and address relevant information to your customers.

Rating – 4/5

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